personal branding

YES, Build your online footprint!

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It has never been a more important time to develop an online footprint.

Whether you’re looking for business or looking for that next job you need to understand that being accessible online is becoming more and more crucial each day.  Most business people have understood this for a number of years, unfortunately for them, many business people fail to execute a decent online footprint.  These are the same people who talk about market downturns while their competitors who are taking advantage of the exposure and reach the online world provides us.  I also laugh at the number of business people who proudly say that get all their business from referrals, yet when you dig a little deeper they just don’t understand how to make the digital world work for them.

In terms of people who would rather be employed than take the ‘Risk’ of being self-employed or building a business.  Building your online presence is also extremely important.

WHY? 

The why? for people who want to be kept in mind for new employment opportunities is simple.  More and more employers & recruiters are using digital to search for, research and validate people they may wish to approach for an opportunity.  With websites like LinkedIn now dominating as online ‘talent pools’ or ‘marketplaces’ finding great people from all over the globe has just got easier.  Although we still apply for many jobs, over the next ten years I am picking that practice of advertising jobs is going to decline and search is going to increase.

Why? Because advertising creates more work and takes a lot longer especially when you can go online, and cherry-pick the talent you want, while also checking them out before you approach them.

LinkedIn is a must if you are serious about your career.  You also won’t be throwing away your CV and not applying for jobs yet.  However, there is something else looming that is even better than LinkedIn.  The web itself.  By either building your own personal website or working with someone like me through http://www.jobcafe.co.nz we can help you create an online footprint that anyone using Google (or any other search engine) can use to find you.  Unlike LinkedIn which requires you to be connected, invest a load of time building connections, doesn’t make sense to build an online profile which can be accessed easily.

Your personal online presence can be designed in such a way to make it really easy for that star employer to find you and all the details they need to validate you.  The easy it is for this to happen the better chance everyone has to make a connection. Simple. Advantage you.

As for contractors and business people, the same thing applies.  Build a responsive profile will help you win more business.  People do business with people so take advantage of the fact. Using blogs, write guests posts, articles thus improve your personal web ranking, your profile may just be the site that next client hits before checking out all your services on that business website you invested on years ago.

I set up Tony Cutting Digital to help both business people and those who would rather work for someone else take full advantage of what is happening online.

The world is so connected and the impossible is becoming more possible every day.  Why reduce your chances of landing that dream job? or unlikely business lead?

 

Hope you found this helpful.

 

 

 

Have a great day

Tony C
Personal Coach/Digital Marketing Expert
http://www.tonycutting.com
http://www.tonycuttingdigital.com

People do business with people.

Most business owners these days, understand the importance of a digital presence including social media and a strong website to be integral parts of their marketing strategy and success.

But what is more important these days is getting your customers to know YOU!

It is also often the best strategy to name a business after the owner.  Some will find that a bridge too far.

This also means understanding what it is to build your personal brand.  The same goes if you are looking to build your career, to get noticed you need to take the appropriate steps.

I always advise clients to get professional photos (portraits) and if you live where I do we have some excellent photographers who can help.  I have recently worked with the very talented Karolina Stus (Images examples below)

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Once you have your professional portrait up and online, often this will become the first contact people have with you, especially when we rely so heavily on our digital/social media presence these days. This helps create a personal association that many people want when making decisions about who to work with.

Of course, it also means being a lot more responsible with your personal image and you will have to be aware of what this means for both your personal social media accounts and professional ones.  This is a risk some people are not willing to take but if you truly want to succeed in your career or business, this is a great step, to get you going in the right direction.

I am fully aware that the prospect of being in front of the camera can be a daunting thought ( I personally find it very challenging). But don’t let that deter you from taking the steps needed to create a presence that reflects who you are either as a business owner or the perfect candidate for that next career move.

About that 'Selfie' we all know that, while it may be a great photo of you, you definitely need something more professional to promote yourself.  That is when you go ahead and take the plunge into letting a professional get to know you and create images that work to promote you, (your business) and your personal brand!  It is more than just a great photo.

As well as images you need a plan, written values and to fully understand the steps you are taking, which will include seeking some good advice.  That is where a personal coach can help.  Once you get your head around this, you will start to see how powerful personal branding can really be.

 

Hope you found this helpful

Tony Cutting
Personal Coach
M. +64 21 911 722
tonycutting.com

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