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Kaitohu Tuakana - Senior Advisor Online Content

·        Two permanent, full-time roles

·        Wellington

Kia ora, Bula Vinaka, Fakaalofa lahi atu, Fakatalofa atu, Kia orana, Malo e lelei, Malo ni, Talofa lava, Tena koutou katoa and welcome.

Help shape the future of education

At the Ministry of Education, we work together to shape an education system that delivers equitable and excellent outcomes.

Our organisation is made up of more than 3,000 talented and committed people around New Zealand, from a wide range of backgrounds and cultures.

While we work in different groups and on different things, we all strive every day to make the biggest difference we can for every child, young person and adult learner in our education system.

The communications team is critical to the Ministry. We lead communications and engagement around the biggest changes to New Zealand education in decades. We are responsible for ensuring that we listen and respond to the views of the tens of thousands of New Zealanders who are contributing to these changes through the Kōrero Mātauranga - Education Conversation. We lead all engagement with the media, and manage all the Ministry's internal and external communications channels, publications, branding and communications design. This is an exciting, fast paced and dynamic working environment and we have a great team focused on putting ākonga/students at the centre of all we do.

About the roles

As Kaitohu Tuakana - Senior Advisor, Online Content you will work strategically across the Ministry to advise on and develop content suitable for our digital channels, to meet audiences' needs and deliver on our purpose. You will champion best practice online and digital communication and be an advocate for audiences.

The roles will help to lead the Ministry's central web presence, which informs and engages with teachers, principals, parents, whānau, students, the public and key partners.

You'll work closely with business advisors, providing guidance on how to develop and deliver content and support campaigns through online channels.

One role will lead on content, user experience, information architecture and accessibility. You will be able to provide insightful and expert input into digital strategy, tools, platforms and projects such as website rebuilds and email tools. Also you will have a deep understanding of how to use analytics tools to measure success and support decision making on digital channels focus, improvements and investment.

Another role will support subject matter experts and business groups through the development (including plain language writing and editing) of best practice content for digital channels including web, social media and email.

Key accountabilities are as follows:

·        Support subject matter experts and business groups through the development (including plain language writing and editing) of best practice content for digital channels including web, social media and email

·        Contribute to the delivery of the Ministry's strategic objectives through digital channels

·        Provide managers with high quality advice and data-led insights for decision making and measuring performance against strategic objectives

·        Support innovation and the continuous improvement of digital channels, data insights and digital engagement

·        Provide technical advice to senior managers and the leadership team

About you

We are looking for digital experts who can think strategically about how the Ministry engages and communicates through digital channels.

You'll be able to build effective relationships within the wider communications team, becoming a trusted advisor who can support the development and delivery of online and digital content across the Ministry.

Are you ready to make a difference?

We welcome candidates from diverse backgrounds, including Māori, Pacific and those with disabilities, who will enrich our understanding of the education system.

As a government agency, the Ministry is committed to keeping to the Treaty of Waitangi's guiding principles in our work for and with Māori students, their whānau, hapū and iwi.

Please review the position description by copy and pasting this link into your browser:

If this opportunity sounds like you, please apply now using the 'apply online' button.

For further information, please contact Fiona Weightman at

Applications close Midnight - Sunday, 28 July 2019.